Super Group of Companies was established in 2006 in Hargeisa, the Capital of Somaliland with the brand name Super Data Technology as the company started selling IT equipment and accessories. In 2007, the Office furniture was added as a new business line, while home furniture and decoration is officially inaugurated in 2012. Now, the company has two wings: Super Data Technology that sells ICT equipment and accessories and provide IT services. Currently, the company provides IT equipment, accessories, and technical services both hardware and software solutions. On the other hand, the company offers home and office furniture. Both product lines operate in a growing industry with potential market expansion, market penetration and creating marketing edge.